Filming and film locations will be located in
these same communities, as well as others for different productions and film
genres.
We want to create New Urbanism communities where
people live, work, and play in the same community. We want to be part of the
live-work-play philosophy. While the New Urbanism is nothing new--Atlantic
Station, Decatur and other metro Atlanta communities come to mind. We will use
the Atlanta development study, "The WalkUP Wake-Up Call: Atlanta."
(WalkUP stands for Walkable Urban Places). According to the report, metro
Atlanta's walkable urban properties are 112 percent higher in value overall
than non-walkable ones. Since 2008, 50 percent have established walkup
communities and 10 percent emerging ones. Atlanta is compared to other U.S. and
international cities such as Paris, Brussels and Portland, Oregon, who have set
the New Urbanism bar for their cities. (Northside Neighbor, November 6, 2013).
"People, Planet, Profit," will be one
of our mottos. We want safe and meaningful jobs, clean air and water,
charitable donations, and safe products. Our business will be more than simply
a profit machine. We believe we can play a decisive role in solving society's
more troublesome problems. A better society means a better environment for
doing business. We will make a proactive social responsiblity strategy. It pays
to be green. This will be a competitive advantage in recruiting talented
people.
Other long-run benefits will include the
following:
Tax-free incentives to employees (such as buying
orchestra tickets and giving them to deserving employees).
Rretention of talented employees by satisfying
their altruistic motives.
Help in recruiting talented and socially
conscious personnel.
Improved community living standards for
employees.
Attracting socially conscious investors.
A nontaxable benefit for employees in which
company funds are donated to their favorite causes. We will match employees'
contributions to their high school or college alma maters, for example. (See
Kreitner & Cassidy, Chapter 5, 2011).